Entering 2023, the “flywheel effect” with recovery as the keyword is rapidly spreading to various nerve endings in the consumer market. The recently ended May Day holiday has become one of the epitomes of economic recovery with strong liquidity index and consumer enthusiasm. Given the leading trend in the catering market, the overall trend of seasoning and instant food represented by the sub sectors of the catering industry has also improved. As a representative enterprise in the industry that deeply cultivates the supply chain and product strength, Yihai International officially launched the 2023 New Product Launch Conference in Tianjin on May 9th, with the theme of “making delicious food easier”. On the day of the press conference, Yihai International announced a total of 26 new products in three major series, including soup, dipping, and composite seasoning.
Yihai International stated that the three major series of new products announced this time will serve as representative products, standing on the “engine position” driving further product strength, and actively seizing opportunities for the continuous recovery of the catering market. At the event, Yihai International announced a comprehensive upgrade of its three major series of new products, including Chopstick Chef Soup, Compound Seasoning, and Haidilao Dipping, showcasing classic and regional features. The annual new products were also announced simultaneously. A hundred different types of cooking, not just hotpot.
The new series of 6 annual new products from Chopstick Hand Chef’s new soup ingredient series first debuted. Through diversified products and diverse recipe guidance, it caters to consumers’ needs for diverse flavors and creates a “kitchen white” restaurant grade seasoning. Among the new soup ingredients announced this time, there are many classic categories that are now popular among young consumers, including fragrant tomato soup, beef bone flavor soup with strong universality of taste, and mushroom soup that is more in line with the current concept of healthy and light diet. The Dongyingong Soup, Pork Tripe Chicken Soup, and Bone Soup Spicy Hot Pot Seasoning, which respectively represent Thai flavor, Guangdong flavor, and Northeast flavor, fully display the regional flavor and have strong local characteristics because of their high-quality raw materials, strict selection process, and lean research and development. Yihai stated that “focusing on one ingredient for multiple purposes, suitable for various cooking scenarios such as stewing, boiling soup, and hot pot” is the core feature of the Chopstick Chef Soup Series in product application.
For example, a thick tomato soup with sufficient sun exposure and red ripe tomato sauce can be used for home cooked dishes such as tomato brisket and tomato egg noodles; As a classic bone soup product and other beef bone flavored soup ingredients, it can be fully integrated into cooking scenes such as stewing and soup making; Even the bone soup Spicy Hot Pot seasoning with strong attributes can also play a wonderful role in the production of dishes such as stewing three delicacies.
